212. Dinner Is Served: How Intuition Builds an Award-Winning Business (with Claudia Lawrence)

Kim welcomes Claudia Lawrence, the visionary CEO and founder of Dinner Is Served in Ballina, New South Wales, Australia. As the debut guest of the Intuitive Leader Series, Claudia shares her unique journey leading an award-winning sustainable food business—blending intuitive decision-making, manifestation practices, and practical business strategy.

Whether you’re an established entrepreneur, an aspiring intuitive leader, or anyone craving fresh perspectives on business leadership, this episode delivers inspiration for navigating the ever-changing New Era of business.

Episode Highlights

Trusting Intuition for Business Success

Claudia dives deep into what it means to truly trust your intuition as a business leader. She shares personal stories about hiring, pivoting during staff changes, and knowing when it's time to move forward—emphasizing how she physically feels intuitive signals and the importance of honoring those instincts, even (and especially) in high-stakes moments.

Manifesting Opportunities and Using Energetic Signatures

Manifestation isn’t just a buzzword for Claudia—it’s a daily practice. She reveals how keeping the “how” out of manifestation, starting with small intentions, and building a track record of trust in the universe has helped her call in everything from the perfect business location to a fully electric kitchen. Claudia also discusses the Intuitive Success Quiz and explains how understanding both her own and her team’s unique Signatures allows for harmonious, effective collaboration.

Key Episode Quotes

“There’s nothing that I can’t create or manifest. The faith comes from practicing and seeing it work—start small and build proof.”

“It’s a balance—the more you honor your intuition, the greater dividends it pays. But as a business owner, you also need to know your numbers and have a plan.”

Key Questions Answered

1. What practical steps did Claudia take to manifest major wins for her business?

[12:09] Claudia shares that her manifestation process started simple—with intentions and daily affirmations written in a journal and expanding as evidence built. She discusses manifesting her ideal business location and securing solar panels, highlighting the importance of removing the “how” and letting the outcome unfold. “Each day in my journal, and each time we were setting intentions around the moon—solar panels, I’d like that... and I removed that ‘Well, how’s that going to happen?’” 

2. What advice does Claudia have for aspiring entrepreneurs and intuitive leaders?

[34:59] Claudia emphasizes the need for balance: “I feel that when I built the kitchen and the space we’re in, I relied too heavily on magic [...] but I didn’t do my due diligence with the numbers.” She encourages combining practical business planning (knowing your numbers, backup plans) with intuition and manifestation. “It would be to make sure that you have a plan, create the vision in your mind and make it a big vision. [...] But make sure you understand your numbers.” 

Connect with Claudia Lawrence & Dinner Is Served!

• Website: https://dinnerisserved.com.au/
• Location: Ballina, New South Wales, just south of Byron Bay, Australia
• Instagram: @dinnerisservedau
• Find them locally: Search “Dinner Is Served” in Google Maps to visit their award-winning cafe or order ready meals in the Northern NSW region.

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